Press Kit

About Vodafone Malta

The 25th of July, 1990 was the start of a new chapter in the history of telecommunications in Malta. It was the day when Vodafone (then Telecell) established itself as the first mobile phone network operator and service provider on the Maltese Islands. Although the Malta business is one of the smallest companies in Vodafone, it was one of Vodafone’s first ventures beyond the UK and over the years, it has introduced a series of firsts to the market. It introduced its GSM network in 1997, the same year that Telecell rebranded to Vodafone.

It was the first to introduce GPRS in 2001 and the first to deploy 3G in 2006. In 2013, Vodafone Malta was the first to deploy 4G across the Maltese islands and the first to introduce plans with integrated roaming for clients on both prepaid and postpaid agreements within EU member states in 2016.

Vodafone Malta has also contributed positively by investing in a more sustainable society. Since 2003, the Vodafone Malta Foundation has donated over €3 million to local causes across Malta and Gozo.

Amanda Nelson – Chief Executive Officer

Amanda Nelson comes with 15 years of experience with Vodafone Group plc. She joined the company in 1998, working in the central finance team during a period when Vodafone was expanding globally. Since then she has held various senior finance positions in New Zealand, Japan, UK and the Netherlands.

In 2009 she became Chief Financial Officer of Vodafone Netherlands and was a key player in the management team that made the company the most successful mobile operator in that market. In 2012, she became a Commercial Director in the same company responsible for a market segment of two million customers and €1 billion revenue.

In November 2012, she joined Vodafone Malta as Chief Executive Officer. Mrs Nelson is from the UK and has four children.

About Vodafone Group

Vodafone Group is one of the world’s largest telecommunications companies and provides a range of services including voice, messaging, data and fixed communications. Vodafone Group has mobile operations in 26 countries, partners with mobile networks in 49 more, and fixed broadband operations in 19 markets. As of 30 September 2017, Vodafone Group had 522.8 million mobile customers and 18.8 million fixed broadband customers, including India and all of the customers in Vodafone’s joint ventures and associates. For more information, please visit:

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